Miller Lite x Whiskey Myers
Working alongside the talented team at MOV for the Houston-based agency Rest of the World, I directed the art, designed the 3D packshot, and created animations for Miller Lite’s sponsorship campaign for the Whiskey Myers tour. The project brought together the bold energy of Southern Country Rock with the iconic freshness of Miller Lite, connecting the band, the fans, and the brand in an electrifying visual narrative.
As the main sponsor of Whiskey Myers' tour, Miller Lite aimed to amplify the band’s powerful Southern Rock sound and the energy of their live performances. The challenge was to craft a campaign that celebrated this connection while showcasing the brand’s fresh and iconic identity.
The focus was clear: the fans, the band, and the product. With the fans playing a pivotal role, we leveraged their energy and creativity through short social media pieces (6 and 15 seconds) designed for maximum impact.
To highlight the fans' voices, we curated social media posts that resonated with the tour’s spirit—energy, freshness, and a rock-and-roll vibe—and integrated them as dynamic overlays on live footage. This approach placed the fans front and center, almost as if they were on stage alongside the band.
The visuals included a mix of on-stage and backstage footage, showcasing the band’s connection with Miller Lite and their authentic bond with the product. Using the band’s tracks as a foundation, we crafted edits that matched their intensity, unpredictable energy, and Southern roots.
The campaign concluded with a striking 3D packshot animation of Miller Lite, set against a Southern backdrop complete with the Texas flag, tying the brand to its roots and the tour’s identity.
