Sodimac - Special Furniture Campaign 2019
Sodimac invited us to create an online marketing campaign for their Special Furniture 2019 collection. The concept had to cover categories like office, living room, and bedroom, and be supported by the tagline “Multiple styles, infinite possibilities.” Targeted for YouTube, Facebook, and Instagram, the challenge was to produce short, dynamic, and engaging pieces.
We decided to create a separate video for each category, with a particular piece of furniture as the protagonist. This furniture remained constant throughout the spot, while the surrounding space transformed, showcasing various decoration styles. This reinforced the global campaign message about the infinite possibilities for creating a space.
During a production day, we photographed and measured both the main and secondary furniture, accessories, and textures. All this data was used to model the 3D environment, where the animation took place. We also designed an original audio track to emphasize the dynamic and fun nature of the transformations.
For this project, I was responsible for art direction, 3D design, and animation, working closely with the team at MOV.